SPORTS SPORTS SPORTS Coaching & Psychology

Sports Psychology

Balance for Sustained High Performance

In our sports psychology programme, we work with athletes to help them develop mental tools that enable them to perform better, feel good, and build a healthy relationship with sport.

Our comprehensive psychological approach is focused on the development of athletes in all dimensions, providing key psychological tools to enhance performance, promote mental and physical wellbeing, and foster essential values for both sport and life.

Basketball coach giving instructions to children participating in the Basketball Technification Centre.
comprehensive analysis

Needs identified:

  • Emotional and mental support for players in technification, residence and high performance processes.
  • Training for families on how to properly support their children's sporting development.
  • Psychological resources for trainers and staff to facilitate emotional management, communication and the creation of safe and motivating environments.
  • Cross-cutting integration of psychology within technical, training and competition programmes.
  • Protocols for action for key moments: injuries, frustration, competitive pressure, internal conflicts, demotivation.
Our Method

How Do We Work on Sports Psychology?

1. Work tailored to the goal and the identified need

Each intervention is defined based on the athlete’s specific objectives and their stage of development.

2. Training in self-awareness, emotional management, and perceived control

Practical tools are developed, such as pressure situation simulations during training and progressive muscle relaxation techniques.

3. Workshops on leadership, teamwork, and conflict resolution

Activities aimed at improving cohesion, communication, and collective commitment.

4. Workshops on growth mindset, resilience, and personal development

Sessions to encourage consistency, mental toughness, and the ability to face challenges both inside and outside of sport.

Photograph taken from a lower perspective of the coach and boys making a fist in the centre.
services

Services Offered

  • Individual face-to-face or online sessions.
  • Workshops and trainings (families, staff, players).
  • Psychological support in critical periods.
  • Psychological evaluations.
  • Own didactic material.
  • Sport and psychological dynamics.
  • Content for ITW networks, newsletters and internal communication.

Services for
families, parents and guardians

Workshop “Accompanying Families”

  • Expectation management.
  • Effective communication with the athlete.
  • How to reduce pressure and promote well-being,

Protective Environment“ quarterly programme”

  • Group sessions.
  • Spaces for listening and accompaniment.
  • Guides, routines and practical tools.


Training content pack (videos + guides)

  • Growth mindset.
  • Managing frustration.
  • How to support before/during/after the competition.
  •  

Services for
players

Individual sports psychology sessions

  • Self-awareness.
  • Emotional management.
  • Confidence, concentration, motivation.

Dynamic group workshops (monthly)

  • Resilience.
  • Leadership.
  • Cohesion and teamwork.
  • Error and pressure management.

Mental Training Camp

  • Activities designed to enhance mental performance.
  • Tools for competition, study, residence and everyday life.
  •  

Services for
coaches / technical staff

Training “Psychological Coaching in High Performance”.” 

  • Feedback strategies.
  • Emotional reading of the team.
  • Burnout prevention.

Individual psychological mentoring for coaches

  • Accompaniment in leadership.
  • Conflict management.
  • Communication with players and families.


Integration into annual planning

  • Coordinated sessions.
  • Pre/post competition protocols
  • Monthly mental health check.
  •  

Services for
equipment

Performance & Mental Health“ Programme”

  • Structured intervention for technification teams.
  • Assessment + sessions + follow-up.


Psychological Team Building

  • Activities designed to strengthen unity, cohesion and culture.


ITW Psychological Wellbeing Protocols

  • Injury management.
  • Integration of new players.
  • Academic / sporting stress.
Three young basketball players holding hands as a team

Balance Between Mental Wellbeing and Performance

ITW Sport

We offer individual sessions focused on the psychological needs of each athlete, ranging from self-care to stress management beyond sport.

Our aim is to ensure that athletes find a balance between sporting demands and emotional wellbeing, fostering a healthy relationship with sport, studies, and other aspects of their environment.

Have any questions?

Frequently Asked Questions About
Sports Psychology

Sports psychology is a branch of psychology that studies how mental factors influence physical performance. It addresses areas such as concentration, motivation, emotional management, and confidence to help athletes perform better and with greater consistency.

It helps optimise performance, prevent mental blocks, and improve the athlete’s overall wellbeing. It is also key during moments of pressure, injury recovery, decision-making, and the management of personal or competitive goals.

Some of the key benefits are:

  • Greater emotional control during competition
  • Improved motivation and consistency
  • Development of self-confidence
  • Reduction of stress and anxiety
  • Strengthening of positive mental routines and habits

Additionally, it helps athletes develop skills that are useful beyond sport, applicable to studies, relationships, and everyday life.

contact us

ITW's performance and health area

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